Who we work with

We work with some of the largest and best FMCG companies here in Australia and we meet their needs head on to deliver efficient, reliable and economical packaging ensuring their products are presented to the consumer in the best way possible.

Our work

We work with some of the largest and best FMCG companies here in Australia and we meet their needs head on to deliver efficient, reliable and economical packaging ensuring their products are presented to the consumer in the best way possible.

Our team demonstrates unparalleled dedication in working collaboratively with our clients through the design and implementation phase which continues to grow and develop innovative product solutions with repeated, outstanding results.

Sustainable recyclable FMCG Packaging Australia

Coles case study

The need

How do we ensure Coles freshly in house baked cookies get to consumers in the best, most seamless manner? Shoppers were picking the package up by the lid, often causing the package to open up. The consumer would then be inclined to put the product back on the shelf, making it unlikely another shopper will pick up the opened cookie package.

Our solution

Our design team reviewed the packaging and ascertained a need to redesign the shape to ensure the natural go to position for consumers to pick up the package was further to the bottom, making sure the cookies made it into the customer’s basket without opening. This redesign was also part of our team presenting a uniform approach across other Coles products. We also reviewed the thickness of the  PET and further optimised it to ensure it was strong enough to make it home in the consumer’s shopping bag, whilst at the same time not over-engineering for longevity, therefore reducing the packaging material input.

The outcome

Because of smart packaging design, millions of people have changed the way they pick up cookies off the shelf from Coles. This has also contributed to decreased product wastage and satisfied customers.

Country Chef case study

The need

Country Chef are an Australian owned bakery that produce some of the most delicious bakery products in Australia. The launch of their cupcake range had to ensure the cupcakes were stable within the packaging and were able to pass the “upside down test”. If the cupckae icing is smudged against the clamshell lid, customers typically reach for an alternative, resulting in lost sales and waste and mark- downs for the stores.

Our solution

Design the packaging to ensure the cupcakes were positioned firmly in the bottom of the clamshell, even when turned upside down they held in-place preventing any damage. Vacupack’s design provided stability without adding additional layers of plastic, like others in the market, becoming a benchmark of good design and ensuring a clearer view of the true star of the show – the cupcakes!

The outcome

The Country Chef Cupcake range looked excellent on-shelf, delivering a strong presence in-store and was a support to drive customer trial and repeat purchase. But most importantly, happy customers!

Our other customers

Country Chef
fonterra
scalzo-foods
Hilton Foods
mondelez

Get in touch

6 + 10 =

64-70 Cochranes Road,

Moorabbin Victoria, 3189 Australia

To find out more talk to our friendly team Get in touch